How It Works

A visitor lands on your website. After 10 seconds, they see a chat. They click. Contaktly's AI asks three questions: What's your role? What problem brought you here? How many people on your team? Within 60 seconds, it knows if this is a real prospect or someone just browsing. If they're qualified, it offers to book a meeting. If not, it collects their info anyway so your sales team can follow up later.

The AI learns from every conversation. If a certain type of visitor consistently becomes a customer, it gets better at recognizing and qualifying them. If a visitor asks a question Contaktly doesn't know, it escalates to a human.

Real Results

A SaaS company using Contaktly went from 8 qualified meetings per week to 22. Same traffic, same website, same sales team. The difference: they were actually talking to visitors instead of hoping they'd fill out a form.

A consulting firm captured 1,200 visitor emails in their first month. Their old form? 30-40 per month. Contaktly was getting 10x the capture rate because people prefer talking to a chat than filling out a form.

Back to Blog

The WhatsApp Opportunity Most B2B Agencies Are Missing

93% of buyers prefer WhatsApp over email or contact forms. 1% of agencies offer it. The channel with the highest open rate in the world - and almost no agency is using it.

Contaktly·4 min read·March 2026

93%

of buyers prefer WhatsApp over email or contact forms

93% of buyers prefer WhatsApp over email or contact forms. 1% of agencies offer it. The channel with the highest open rate in the world - and almost no agency is using it.

The Numbers Are Hard to Ignore

WhatsApp has over 2 billion active users worldwide. In the UK, around 73% of the population uses it regularly. In most European markets the figure is higher. It is the messaging app most professionals already have open on their phone throughout the working day.

93%

of buyers prefer WhatsApp over email or contact forms

Why B2B Agencies Dismiss WhatsApp

The typical objection is that WhatsApp is a personal channel and feels inappropriate for business. That perception is outdated. Business messaging on WhatsApp has been normalised across most industries in Europe, the Middle East, and increasingly in North America. Buyers do not think of it as personal - they think of it as fast.

What Happens When You Add WhatsApp to Your Website

When a visitor can start a WhatsApp conversation from your website, the barrier to making contact drops significantly. They are already in the app. They know how it works. They know it is fast. Compared to filling in a contact form and waiting for an email reply, WhatsApp feels immediate - because it is.

of agencies currently offer WhatsApp as a contact option

All articles Try Contaktly free

Contaktly | AI Inbound Sales Agent for B2B Websites

The Problem We Solve