WhatsApp Bulk Messaging: What It Is and How Not to Get Banned
Bulk WhatsApp messaging has open rates email cannot match. But the rules are strict and the risks are real.
Bulk WhatsApp messaging has open rates email cannot match. But the rules are strict and the risks are real.
What Is WhatsApp Bulk Messaging?
WhatsApp bulk messaging means sending a message to a large number of contacts at once through the WhatsApp Business API. Unlike email, WhatsApp has strict rules about who you can message, what you can say, and how you say it. Done correctly, the open rates are exceptional. Done incorrectly, your number gets banned.
The Rules You Cannot Ignore
Where Bulk Messaging Works Well for Agencies
The key is consent. If someone has interacted with your business and given you their WhatsApp number, you can reach out. If they have not, you cannot.
Message Templates
All outbound messages to contacts who have not messaged you first must use WhatsApp-approved templates submitted to Meta before sending. Once a contact replies, the conversation opens into free-form chat. The template is the door opener - the conversation flows naturally after that.