How It Works

A visitor lands on your website. After 10 seconds, they see a chat. They click. Contaktly's AI asks three questions: What's your role? What problem brought you here? How many people on your team? Within 60 seconds, it knows if this is a real prospect or someone just browsing. If they're qualified, it offers to book a meeting. If not, it collects their info anyway so your sales team can follow up later.

The AI learns from every conversation. If a certain type of visitor consistently becomes a customer, it gets better at recognizing and qualifying them. If a visitor asks a question Contaktly doesn't know, it escalates to a human.

Real Results

A SaaS company using Contaktly went from 8 qualified meetings per week to 22. Same traffic, same website, same sales team. The difference: they were actually talking to visitors instead of hoping they'd fill out a form.

A consulting firm captured 1,200 visitor emails in their first month. Their old form? 30-40 per month. Contaktly was getting 10x the capture rate because people prefer talking to a chat than filling out a form.

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WhatsApp Business Calling API: What It Means for Agency Sales

Meta is rolling out voice calling through the WhatsApp Business API. Here is what it means for agencies moving prospects from chat to call.

Contaktly·3 min read·April 2026

93%

of buyers already use WhatsApp daily

Meta is rolling out voice calling through the WhatsApp Business API. Here is what it means for agencies moving prospects from chat to call.

What Is the WhatsApp Business Calling API?

In 2024, Meta began rolling out a calling capability for the WhatsApp Business API. This allows businesses to make and receive voice calls through WhatsApp using the same infrastructure that powers their messaging. For businesses already using the API for chat, it adds voice within the same platform rather than requiring a separate setup.

93%

of buyers already use WhatsApp daily

Why This Matters for Agencies

For inbound lead conversion, this creates a real opportunity. A prospect could start a conversation via WhatsApp chat, get qualified automatically, and then be offered a direct call - all within WhatsApp, without switching apps or waiting for a calendar link. When your buyers are already in WhatsApp every day, reducing the friction between a conversation and a call has genuine commercial value.

Where Things Stand Today

Availability varies by market and provider. For agencies thinking about this now, the practical approach is to ensure your WhatsApp Business API setup is in place first. Calling sits on top of the same infrastructure, so being well-configured for messaging means you are well-positioned when calling becomes more widely available.

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