Privacy Policy
Contaktly provides software that helps businesses convert website visitors into conversations, leads, and booked meetings. This policy explains how we collect, use, and protect personal data.
Last updated: 7th November 2026
1. Who We Are
Contaktly is a software platform designed to help businesses capture and convert inbound website traffic.
For the purposes of data protection laws:
- Our customers are typically the data controllers
- Contaktly acts as a data processor on their behalf
If you have any questions, you can contact us at: privacy@contaktly.com
2. What Data We Collect
We collect and process personal data in the following ways:
a) Data You Provide Directly
When you use our website or contact us, we may collect:
- Name
- Email address
- Company name
- Any information you choose to share
b) Data Collected Through Our Product
When our customers use Contaktly on their websites, we may process:
- Names, email addresses, and phone numbers submitted by visitors
- Conversation content (chat messages)
- Company information provided during conversations
- Interaction data (timestamps, responses, engagement behaviour)
This data is processed on behalf of our customers.
c) Usage Data
We collect limited data to improve the product, such as:
- Pages visited
- Basic device and browser information
- Platform usage metrics
d) When You Visit contaktly.com
On our own website, we:
- Identify the company behind your visit from your IP address, at company level only (name, industry, size and location), and may show that company back to you on the page. We do not identify you as a person.
- Measure how the site is used, including pages, clicks and session recordings with everything you type masked. This tool stores nothing on your device, and IP addresses are discarded.
- Use Google Analytics, which sets its own cookies, to measure traffic to the site.
3. How We Use Data
We use personal data to:
- Provide and operate the Contaktly platform
- Enable conversations, lead qualification, and meeting booking
- Improve product performance and user experience
- Communicate with customers and users
We do not sell personal data. We do not use customer data for advertising purposes.
4. Legal Basis for Processing (GDPR)
Where applicable, we rely on the following legal bases:
- Performance of a contract (to provide our services)
- Legitimate interests (to improve our platform and security)
- Consent (where required by our customers for their website visitors)
Customers using Contaktly are responsible for ensuring they have a lawful basis for collecting and processing visitor data.
5. How We Handle AI and Data
Contaktly uses AI to:
- Engage website visitors
- Qualify leads
- Assist with booking meetings
We do not use customer data to train public or shared AI models.
Data processed through Contaktly remains:
- Isolated per customer
- Used only to deliver the service
Connecting Contaktly to Your AI Assistant
You can connect your Contaktly workspace to an AI assistant such as Claude or ChatGPT through our MCP connector. When you do:
- You sign in to Contaktly and approve access yourself. The assistant can only read the workspace you approved.
- Access is read-only. The assistant can see your identified companies, their visits, the people found there and your ideal customer profile. It cannot change or delete anything in your account, and it never spends lookup credits.
- We receive only the requests the assistant makes to answer you (for example, which companies visited this week). We do not receive or store your conversation with the assistant.
- The data we return is then handled by your assistant provider under their own terms and privacy policy.
- Request logs are kept only as long as needed for security and troubleshooting.
- You can disconnect at any time under Settings, Integrations, AI assistants in Contaktly, or in your assistant's connector settings.
Questions about the connector: privacy@contaktly.com
6. Sharing of Data
We only share data where necessary to operate the service.
This may include trusted service providers such as:
- Hosting providers
- Messaging infrastructure (e.g. WhatsApp and Meta)
- Analytics tools
All third parties are required to:
- Handle data securely
- Process data only as instructed
We do not sell or distribute personal data to third parties.
7. International Data Transfers
Where data is processed outside the UK or EU, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs)
- Use of compliant infrastructure providers
8. Data Retention
We retain personal data only for as long as necessary to:
- Provide the service
- Comply with legal obligations
Customers can request deletion of their data at any time.
9. Your Rights
Under GDPR, individuals may have the right to:
- Access their personal data
- Correct inaccurate data
- Request deletion of data
- Restrict or object to processing
- Request data portability
If you are interacting with a business using Contaktly, you should contact that business directly.
We will assist our customers in fulfilling these requests where required.
10. Security
We take appropriate technical and organisational measures to protect personal data, including:
- Encrypted data transmission (HTTPS)
- Access controls
- Secure infrastructure
While no system is completely secure, we continuously improve our security practices.
11. Cookies
We may use cookies or similar technologies to:
- Improve website performance
- Understand usage patterns
You can control cookie preferences through your browser settings.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page.
13. Contact
If you have any questions about this policy or how we handle data, please contact:
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